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Make ads that work.

Double your productivity and performance with Generative AI.

No credit card required.
5,000+ brands and agencies already using Pencil.

Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives

Get Content

Chat with Pencil to generate creatives

Use Pencil’s chat function to create copy and visuals.

Learn How It Works
Understand Impact

Get proof that your 
creative is working

Ads generated with Pencil are predicted to perform 2x better - a stat based on over $1B in ad spend. With realtime insights, you’ll see your team’s hard work paying off.

Get proof that your 
creative is working
Edit

Add Pencil to your toolkit

Get Pencil’s AI to do 90% of the work, so that you can work on the 10% that really matters. More creativity, less effort.

Add Pencil to your toolkit
Collaborate & Launch

Create, approve and 
launch ads in one place

Collaborate within teams and across functions to create, approve and launch top-performing ads.

Create, approve and 
launch ads in one place
Enterprise ready

Get enterprise-grade safety and control

Discover Pencil Pro

       Brand safety and AI controls. Bespoke brand library, templating and animation language capture.

       Data ringfencing & “No Train” policy. No one else benefits from your proprietary data – we train bespoke models just for you.

       AI Magic Tools. A suite of AI magic tools allowing you to access the latest text, image and video AI models within Pencil itself.

       Enterprise-friendly terms. Users retain IP ownership of everything you upload, input and output from Pencil.

       Professional-grade editor. Pixel perfection across all assets - with an enterprise-grade editor for polishing final creative.

       Direct platform integrations. Integration with the major media platforms including Meta, TikTok, YouTube, Google Display and more.

Integrations

The best AI models integrated with the best ads channels

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Facebook
Google Display
Instagram
TikTok
YouTube
LinkedIn
OpenAI
Amazon Ads
Stability AI
Getty
Google AI
Runway
AI Ads Library

Over 5,000 top brands and agencies are using AI to make the most of their creativity

Browse the Library
How It Works

Learn how Pencil works in minutes

View All Courses
Generation
01:49
m
Skills Spotlight: Negative Prompting

In this skills spotlight, Tim shows you how to use negative prompting to hone your prompts even further.

Watch Tutorial
Generation
04:29
m
Skills Spotlight: Image Styles

In this video, Tim shows you how to prompt for different image styles. You'll learn how to generate a range of styles including paintings and computer-generated illustrations to help you get even more out of Pencil's image generation tool.

Watch Tutorial
Generation
06:54
m
Feature Focus: Image Generation

In this quick guide, Tim shows how to use Pencil's Image Generation tool and image editing suite. Don't forget to check out our Skills Spotlight series for more on improving your prompting skills!

Watch Tutorial
Setup
03:56
m
Feature Focus: Brand Library

In this video, our Head of Training, Tim, walks through how to set up your brand library on Pencil Pro. Getting this right is essential to getting the most out of the platform and helps Pencil to meet your brand guidelines whenever you generate ads.

Watch Tutorial
Customer Stories

Powering brands of all shapes and sizes

All Customer Stories

”Pencil has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.”

James Harding
Head of Growth, Lyka Pet Food