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Why Gartner® Just Named Pencil a Cool Vendor.

Articles

Lounge Lovers turned 300 furniture shoots into 1 workflow
Article

Lounge Lovers turned 300 furniture shoots into 1 workflow

300 production-ready images across 5 furniture categories, made in 6 weeks.

Pencil vs WPP Open (2026)
Article

Pencil vs WPP Open (2026)

Both cover the workflow. The difference is how you buy it and what you can check.

Pencil vs Smartly (2026)
Article

Pencil vs Smartly (2026)

Smartly starts at production and media. Pencil starts earlier, at strategy.

Pencil vs Celtra (2026)
Article

Pencil vs Celtra (2026)

Celtra starts at production. Pencil starts at strategy and runs to results.