Your Share of Model Sets Your Growth
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Search is becoming answers.
A handful of AI models now decide what billions of people discover, recommend, and buy. Gemini alone gives recommendations to more than 2 billion people every week. When someone asks ChatGPT which running shoe to buy or which agency to shortlist, there's no page two. There's an answer, and your brand is either in it or it isn't.
In a global study with Harvard Business Review, brands with a top-quartile Share of Model grew share of market faster than their category competitors. The brands AI discovers, recommends, and buys will pull ahead.
The question is no longer whether AI visibility matters. It's what you do about it. Starting today, Share of Model is available inside Pencil, and the answer becomes: measure it, then fix it, in the same place.
What Share of Model is
Share of Model measures how AI sees your brand, across every model. It's one platform with four modules:
Brand Perception. How LLMs describe your brand, products, and values, with sentiment and competitor benchmarks. Across ChatGPT, Gemini, Claude, and more.
Search Visibility. Where you show up across AI Overviews, Perplexity, and generative answers, and the gaps to close. An AI Visibility Score you can track over time.
Asset Evaluation. How your text, images, and video score with AI models before they go live. Fix weak assets before you spend on them.
Activation. Turn insight into briefs, campaigns, and media that move the numbers. Briefs flow straight into Pencil and Google Ads.
Switch on the modules you need and scale by usage.
Most tools measure. We measure and produce.
Every LLM visibility tool on the market today does the same thing: it shows you a dashboard. It tells you where AI misreads or overlooks your brand, and then it stops. The gap between insight and action is your problem.
Share of Model inside Pencil closes that gap with a loop:
- Measure. Share of Model finds where AI misreads or overlooks your brand.
- Produce. Pencil generates the assets and campaigns that close those gaps.
- Re-measure. Share of Model checks the lift, then shows what to do next.
Insight and production in one workflow, across discovery, recommendation, and purchase. No analytics-only tool can run that loop.
Insight that moves the numbers
This isn't theoretical. Share of Model insight is already driving outcomes:
- +39% ROAS uplift for Gentle Monster in a pre-holiday AI search push.
- +90% likelihood to recommend in CPG after optimising ecommerce image assets.
- -55% cost per acquisition for a services brand paired with Google broad match.
- +69% conversion rate for a retail brand aligned to AI visibility signals.
Runs on the credits you already have
Share of Model runs on Generations, the same credits as your creative work in Pencil. No separate account, no separate billing, no second procurement cycle. Activate it inside your existing Pencil agreement and scale by usage.
New Pencil engagements can switch on Share of Model today, with support from your customer success team. If you're already working with Pencil, talk to your customer success team about bringing Share of Model into your engagement.
What's coming next
- Guided onboarding. A welcome cycle that takes you from activation to your first studies and results, on your own, without waiting on support.
- One end-to-end workflow. After the summer, creative assets, GEO, and media recommendations all driven by Share of Model insight, in one place.
Why we built it
Marketing teams are staring at a new blind spot. Budgets, content, and media plans are still built for search rankings and social reach, while a growing share of buying decisions is shaped by AI answers nobody is measuring. And the tools that do measure it leave you with a report and a to-do list.
We built Share of Model into Pencil so the finding and the fixing live in the same platform. See how AI sees your brand. Generate the work that changes it. Check the lift. Repeat.
Your Share of Model sets your growth. Own it before your competitors do.
Share of Model is available now for new Pencil engagements.
Book a demo at shareofmodel.ai
News
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Your Share of Model Sets Your Growth
Share of Model is now part of Pencil. Measure how AI sees your brand, then generate the assets that change it. One platform, one set of credits.
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