Take ads from concept to launch with one platform
Collaborate within teams and across functions to create, approve and launch top-performing ads.
Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives
Create together
Pencil makes collaboration easy: get comments, action feedback, get approval and launch your ads all in one place.
Approve and launch ads in one place
Get your ads approved by your team with easy public or private sharing links. Once you’re good to go, launch your ads directly into your media channels or media library in one click.
Leave feedback on ads in progress
Simplify your feedback loop. Comment on ads in progress and make it easy for creatives and editors to keep track.
Launch campaigns into any platform
Pencil simplifies the advertising process at every stage, including making it easy to launch polished ad creatives across any channel.
Explore more Pencil features
Use Pencil’s AI like a spreadsheet formula - generate multiple variations of ads, from translation to personalization.
Make top-performing ads every time with insights and strategies tailored to your brand.
Instantly create and edit images and photography tailored to your brand - from packshots to hero images to seasonal assets.
Use Pencil’s chat function to create copy and visuals.