Scale Content

Amplify your content output with feed variations

Use Pencil’s AI like a spreadsheet formula - generate multiple variations of ads, from translation to personalization.

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Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives

Scale your content

Pencil helps you create top tier content at scale. Generate tailored messaging, maintain brand consistency, and reach a wider audience.

Scale your content

Generate multiple assets from templates

Select, create or upload a template and ask Pencil to generate similar assets. Use Pencil’s controls to adapt templates, including locking in layers.

Generate multiple assets from templates
Adapt, personalize, localize or translate content

Adapt, personalize, localize or translate content

Get variations of your assets to fit your specific needs, from translated copy to localized imagery.

Thousands of ad variations in an instant

Connect your feeds to templates to combine scale with specificity. Create hundreds or thousands of ad variations in seconds.

Thousands of ad variations in an instant

Explore more Pencil features

Understand Impact

Make top-performing ads every time with insights and strategies tailored to your brand.

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Collaborate & Launch

Collaborate within teams and across functions to create, approve and launch top-performing ads.

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Edit

Instantly create and edit images and photography tailored to your brand - from packshots to hero images to seasonal assets.

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Get Content

Use Pencil’s chat function to create copy and visuals.

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