Amplify your content output with feed variations
Use Pencil’s AI like a spreadsheet formula - generate multiple variations of ads, from translation to personalization.
Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives
Scale your content
Pencil helps you create top tier content at scale. Generate tailored messaging, maintain brand consistency, and reach a wider audience.
Generate multiple assets from templates
Select, create or upload a template and ask Pencil to generate similar assets. Use Pencil’s controls to adapt templates, including locking in layers.
Adapt, personalize, localize or translate content
Get variations of your assets to fit your specific needs, from translated copy to localized imagery.
Thousands of ad variations in an instant
Connect your feeds to templates to combine scale with specificity. Create hundreds or thousands of ad variations in seconds.
Explore more Pencil features
Make top-performing ads every time with insights and strategies tailored to your brand.
Collaborate within teams and across functions to create, approve and launch top-performing ads.
Instantly create and edit images and photography tailored to your brand - from packshots to hero images to seasonal assets.
Use Pencil’s chat function to create copy and visuals.