Find out what makes a winning ad
Make top-performing ads every time with insights and strategies tailored to your brand.
Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives
One dashboard, one source of truth
Quickly visualise and measure your ad performance to see how close you are to hitting your targets across each channel.
Understand what drives ad performance
Understand which words, visuals and creative tactics are driving ad performance, so you know when to pivot and when to double down.
Predict which creatives will perform well
Ads built with Pencil are predicted to perform 2x better - a stat based on over $1B in ad spend. With realtime insights, you can see your hard working paying off.
Quickly pivot when your ads aren’t up to scratch
Make sure every ad is a winner with insights and strategies tailored to your brand - including predictions of ad performance.
Explore more Pencil features
Use Pencil’s AI like a spreadsheet formula - generate multiple variations of ads, from translation to personalization.
Collaborate within teams and across functions to create, approve and launch top-performing ads.
Instantly create and edit images and photography tailored to your brand - from packshots to hero images to seasonal assets.
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Use Pencil’s chat function to create copy and visuals.
Make ads that work. Double your productivity & performance with generative AI.
