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Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives
Chat with Pencil to generate creatives
Use Pencil’s chat function to create copy and visuals.
![](https://cdn.prod.website-files.com/6553411916ddb28a3ffacf9b/6655a703ccd801c8ae997e88_Get%20Fresh%20Ideas.webp)
Get proof that your creative is working
Ads generated with Pencil are predicted to perform 2x better - a stat based on over $1B in ad spend. With realtime insights, you’ll see your team’s hard work paying off.
![Get proof that your
creative is working](https://cdn.prod.website-files.com/6553411916ddb28a3ffacf9b/6565d2059e4e06d5343348a2_Understand%20Impact%20-%203.webp)
Add Pencil to your toolkit
Get Pencil’s AI to do 90% of the work, so that you can work on the 10% that really matters. More creativity, less effort.
![Add Pencil to your toolkit](https://cdn.prod.website-files.com/6553411916ddb28a3ffacf9b/6565d2058d7d9ac13d629e22_Edit%20-%208.webp)
Create, approve and launch ads in one place
Collaborate within teams and across functions to create, approve and launch top-performing ads.
![Create, approve and
launch ads in one place](https://cdn.prod.website-files.com/6553411916ddb28a3ffacf9b/6565d205610ee78b24b9af81_Collaborate%20%26%20Launch%20-%201.webp)
Get enterprise-grade safety and control
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Brand safety and AI controls. Bespoke brand library, templating and animation language capture.
Data ringfencing & “No Train” policy. No one else benefits from your proprietary data – we train bespoke models just for you.
AI Magic Tools. A suite of AI magic tools allowing you to access the latest text, image and video AI models within Pencil itself.
Enterprise-friendly terms. Users retain IP ownership of everything you upload, input and output from Pencil.
Professional-grade editor. Pixel perfection across all assets - with an enterprise-grade editor for polishing final creative.
Direct platform integrations. Integration with the major media platforms including Meta, TikTok, YouTube, Google Display and more.
Over 5,000 top brands and agencies are using AI to make the most of their creativity
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Learn how Pencil works in minutes
In this skills spotlight, Tim shows you how to use negative prompting to hone your prompts even further.
In this video, Tim shows you how to prompt for different image styles. You'll learn how to generate a range of styles including paintings and computer-generated illustrations to help you get even more out of Pencil's image generation tool.
In this quick guide, Tim shows how to use Pencil's Image Generation tool and image editing suite. Don't forget to check out our Skills Spotlight series for more on improving your prompting skills!
In this video, our Head of Training, Tim, walks through how to set up your brand library on Pencil Pro. Getting this right is essential to getting the most out of the platform and helps Pencil to meet your brand guidelines whenever you generate ads.
Powering brands of all shapes and sizes
lift in ROAS on average
”Pencil has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.”