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Claude Fable 5 vs Sonnet 5: Which Should You Use?
Blog

Claude Fable 5 vs Sonnet 5: Which Should You Use?

Anthropic's newest models, live in Pencil. The right Claude for every copy job.

Blog
Gemini Omni Flash & Nano Banana 2 Lite
Blog

Gemini Omni Flash & Nano Banana 2 Lite

Google's newest video and image models are live in Pencil. Generate, edit, scale.

Blog
AI Voiceovers in Pencil, with ElevenLabs
Blog

AI Voiceovers in Pencil, with ElevenLabs

Generate, save, and reuse AI voiceovers in the Editor, Canvas, and Workflows.

Blog
What is Pencil?
Blog

What is Pencil?

Pencil brings every leading AI model into one fully governed, open-garden platform

Blog
GPT-5.6 Has Landed: Sol, Terra and Luna
Blog

GPT-5.6 Has Landed: Sol, Terra and Luna

OpenAI's new model family is live in Pencil. Which tier to pick for each job.

Blog
Your Share of Model Sets Your Growth
News

Your Share of Model Sets Your Growth

Measure how AI sees your brand, then generate the assets that change it.

News
Pencil and GWI Launch Insights Agent
News

Pencil and GWI Launch Insights Agent

Bring real-time consumer intelligence into every creative decision.

News
How Experian Scaled PMax Creative at Speed
Case Study
Experian

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Case Study
Oliver Wins Samsung LATAM with Pencil
News

Oliver Wins Samsung LATAM with Pencil

Oliver builds Samsung's regional marketing operation on Pencil.

News
From Idea to Ad in One Editor
News

From Idea to Ad in One Editor

Generate, edit, and finish ads without leaving the editor.

News
Google's Latest Image Model in Pencil
News

Google's Latest Image Model in Pencil

Bring Nano Banana image generation into your creative workflow.

News
Why Gartner® Just Named Pencil a Cool Vendor.
Downloads

Why Gartner® Just Named Pencil a Cool Vendor.

Generate, launch, and predict winning ads before the first dollar is even spent.

Downloads
Veo 3 Just Got 50% Cheaper Inside Pencil
Features

Veo 3 Just Got 50% Cheaper Inside Pencil

Features
Adobe Firefly Live In Pencil
Features

Adobe Firefly Live In Pencil

Features
Introducing Nano-banana (Gemini 2.5-flash Image)
Features

Introducing Nano-banana (Gemini 2.5-flash Image)

Features
GPT-5 is LIVE NOW in Pencil

GPT-5 is LIVE NOW in Pencil

Say 'Hello' to Pencil’s New AI Voiceover Feature
Features

Say 'Hello' to Pencil’s New AI Voiceover Feature

Features
Email Editor is now LIVE inside Pencil
Features

Email Editor is now LIVE inside Pencil

Features
Topaz Labs AI Enhancement Is Now Live Inside Pencil
Features

Topaz Labs AI Enhancement Is Now Live Inside Pencil

Features
Pencil Launches on Google Cloud
News

Pencil Launches on Google Cloud

Enterprise teams can now access Pencil through Google Cloud Marketplace.

News
AI Agents Are Now Live in Pencil
Features

AI Agents Are Now Live in Pencil

Features
Introducing Impact Report
Features

Introducing Impact Report

Your New Admin Dashboard for Productivity Metrics

Features
Meet the Moodlings
Case Study
Moodlings

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

Case Study
BCG & Pencil Join Forces to Scale GenAI Adoption in Marketin
News

BCG & Pencil Join Forces to Scale GenAI Adoption in Marketin

Partnership Accelerates Data-Driven Content Creation and Marketing Transformation

News