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Woman lying on tennis court stretching leg using a strap while wearing sportswear and sneakers.
Close-up of green Salomon running shoes kicking up dirt on a trail, worn with white socks.
Colorful smiling figure sitting relaxed on a white daisy flower in a field of daisies.
Johnnie Walker Black Label Scotch whisky bottle and decorative box with gold and black design.
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GPT-5 is LIVE NOW in Pencil

GPT-5 is LIVE NOW in Pencil

Say 'Hello' to Pencil’s New AI Voiceover Feature
Features

Say 'Hello' to Pencil’s New AI Voiceover Feature

Features
Email Editor is now LIVE inside Pencil
Features

Email Editor is now LIVE inside Pencil

Features
Topaz Labs AI Enhancement Is Now Live Inside Pencil
Features

Topaz Labs AI Enhancement Is Now Live Inside Pencil

Features
Pencil Launches on Google Cloud
News

Pencil Launches on Google Cloud

Enterprise teams can now access Pencil through Google Cloud Marketplace.

News
AI Agents Are Now Live in Pencil
Features

AI Agents Are Now Live in Pencil

Features
Salomon Created 1,000+ Creatives Without a Shoot
Case Study
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Salomon

Salomon Created 1,000+ Creatives Without a Shoot

Fashion-grade content across six markets in eight weeks.

Case Study
Introducing Impact Report
Features

Introducing Impact Report

Your New Admin Dashboard for Productivity Metrics

Features
Meet the Moodlings
Case Study
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Moodlings

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

Case Study
BCG & Pencil Join Forces to Scale GenAI Adoption in Marketin
News

BCG & Pencil Join Forces to Scale GenAI Adoption in Marketin

Partnership Accelerates Data-Driven Content Creation and Marketing Transformation

News
Bias Breaker [v2]
Features

Bias Breaker [v2]

Features
Figma integration
Features

Figma integration

Features
Monotype integration
Features

Monotype integration

Features
Photoshop integration
Features

Photoshop integration

Features
Announcing our latest model integration, Runway Gen4
Features

Announcing our latest model integration, Runway Gen4

Create Cinematic AI Videos with Runway Gen 4 — Now in Pencil

Features
Announcing our latest model integration, OpenAI GPT Image 1
Features

Announcing our latest model integration, OpenAI GPT Image 1

GPT Image 1 Now in Pencil: High-Fidelity AI Images at Speed

Features
Measuring GenAI's Carbon Impact
News

Measuring GenAI's Carbon Impact

New tools help marketers quantify GenAI-related emissions.

News
Google Veo 2 Comes to Pencil
News

Google Veo 2 Comes to Pencil

Create high-quality AI video with Google Veo 2 inside Pencil.

News
Pencil Partners with Adobe
News

Pencil Partners with Adobe

Adobe Firefly now integrates directly into the Pencil platform.

News
How L'Oréal Tested AI Product Photography
Case Study
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‍L’Oréal

How L'Oréal Tested AI Product Photography

From product shots to textures, shades, and campaign assets.

Case Study
Preparing Students for the AI Era
News

Preparing Students for the AI Era

Northwestern uses Pencil to bring practical AI skills into learning.

News
Ethical GenAI for Enterprise Brands
News

Ethical GenAI for Enterprise Brands

A first-of-its-kind package helping brands adopt GenAI responsibly.

News
How Unilever Reimagined Content Production
Case Study
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Unilever

How Unilever Reimagined Content Production

AI transformed one shoot into hundreds of audience-specific assets.

Case Study
Lancel Uses AI to Push Creative Boundaries
Case Study
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Lancel

Lancel Uses AI to Push Creative Boundaries

A luxury campaign built around imagination, experimentation, and scale.

Case Study